Having had the same clipart logo for decades, it was time for a change-up for the Coonamble Show Society. When I was given the go ahead to spice up their branding, I decided to give the committee a logo that is going to stand out. I made sure to incorporate the traditional agricultural aspects of the Coonamble Show, such as the livestock showing and equestrian events. I also included the iconic, yet recently added, big blue shed (aka the pavillion) where all the art, produce etc are displayed. It is essentially the centre of the showground and acts as a recognisable landmark for the community.

The lime green and navy blue was chosen mainly to match the colour of the recently erected Show Pavillion and the lush grass that surrounds it. But it also creates a bold contrast in the logo and associated branding. Essentially, it POPS!

After creating a couple of initial sketches, I came up with 3 design concepts for the committee to choose from (thankfully they chose my personal favourite) and then adapted the chosen sketch into a variety of vectored formats through Adobe Illustrator.